Being seen and heard is everything when it comes to impacting your customers and attracting new business. Social media is the perfect platform for publishing shareable content that can ensure your brand's voice is heard. The word social intrinsically implies community. And the millions of people who actively use social media platforms such as Facebook (1.79 billion people worldwide as of 201) do so because they appreciate being part of a network that allows them to connect with others.
A good marketing strategy is a must, especially for a small company with few followers. To truly build brand loyalty, you need to attract your customers while staying loyal to your company and keeping your competitors in mind; in other words, follow the “three C's” marketing model. This model focuses on three key factors that every marketing strategy must prioritize. Here's how to use this method to boost your business.
Start by defining your company's mission and creating a brand that accurately represents it. That way, people understand who you are and what to expect from you, and they'll feel more confident in your marketing messages. By doing so, you remind your customers who you are beneath the surface, which is crucial in today's socially responsible business climate. However, consistency is a key factor, said Daniel Foley, director of Assertive Media.
Your customers are the reason for your business and the driving force behind everything you do. It's important to communicate with them personally, rather than simply buying advertising space or promoting their products and services. This is especially true of social media, where many customers examine companies before investing. You can get to know your customers by interacting with them on platforms such as Instagram and Facebook.
However, creating a social media account shouldn't be something you simply mark off your list. To really benefit from it and connect with your customers, you'll want to dig a little deeper. It's crucial that you meet your customers where they are, rather than just waiting for them to come to you. Find ways to express your appreciation and support them on their shopping journeys.
To truly differentiate yourself from the competition, customize your messaging whenever possible. Storytelling is an instant way to connect with your customers, Modkins said. Often, companies have difficulties in this area. They throw different (and inconsistent) messages against the wall to see what sticks.
Unfortunately, this confuses your customers and leaves your company plagued by identity and brand awareness issues. Conversely, when your target customers hear the same main message multiple times, they're more likely to spread the word the way you want them to. Your customers find you and interact with your company in a variety of ways, including PR, social media, websites, videos, email, sales meetings, and events. However, your efforts across marketing channels must weave together a coherent story.
Instead, take your customers on a trip. Tell them the story of how your company can help solve their problem and make sure that each story has a beginning, a development and an end. Don't reduce your brand's stories to just marketing materials or sales pitch. Rather, treat them as opportunities to let your brand personality shine through and connect on a deeper level with customers.
For B2B companies competing in today's rapidly changing digital economy, the customer may seem like a moving target, constantly hovering between countless channels and showcasing an incredibly diverse range of behaviors and preferences. The three C's of marketing will help you develop strong engagement strategies and highly identifiable content to capture engagement in mind, increase market share effectively, and dominate your industry. Ladies and gentlemen, people are what matters. Once we saw a video clip filmed by a driver waiting at a red light.
A Chic-Fil-A employee was dressed as a cow, standing on the sidewalk outside the restaurant while waving a 'Eat Mor' Chikin 'sign. Just a few seconds later, two employees dressed as yellow chickens approached the cow and engaged in a hilarious fight. To learn more about the Three C's of digital marketing, see an article by Ryan Deiss in a Digital Marketer blog post. To endure, you must continually adjust your game plan, or extinction will knock on your digital door.
The customer can now collaborate with digital marketing agencies to create tailored marketing plans that fit their needs perfectly. Digital marketing is more than creating Facebook and Twitter identifiers; it's about understanding your audience and choosing platforms that can have the greatest impact for your brand. With the huge amount of competition found in the digital space today, you can't just create a good product or service, invest some money in advertising, and expect the rest to resolve itself. Build your digital presence on all relevant channels; just make sure your shoppers are also using the same channel.